shell advanced diesel

The video was produced for the launch of Shell Advanced Diesel and included technical explanations of the product benefits including animated 3D graphics of engine interiors.

It was shot at petrol stations, at Shell's Ellesmere Port refinery, on fleet operators' premises and above the Arctic Circle in Sweden where Shell were conducting cold weather trials.

The video was shown at a launch roadshow around the UK and direct mailed to potential fleet customers.

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